Social media marketing is a necessary but crucial activity for every business, big or small. The benefits of social media marketing are much more than just making a brand presence. With the increase in use and popularity of social media platforms, businesses are coming up with diverse strategies to reach their target audience.

In order to generate brand awareness and acquire new customers, a company should create an effective social media marketing strategy. First, you need to define your target audience and set specific goals. Then, you should choose the platforms most suitable for your business and think about the content you will post.

The content that is posted on each platform must be optimized according to its purpose and the audience who uses it. The way you present your content on each platform is going to be a little different. For example, it’s best to keep the text in your Facebook posts to less than 250 characters. No one wants to read an essay from a brand on social media. On the other hand, people are more likely to read longer-form content on LinkedIn. Your LinkedIn posts can be up to 1,300 characters without losing most of your audience.

There are also differences between platforms when it comes to the kind of content that gets shared the most. A study by BuzzSumo found that list posts generate the most shares for Facebook and LinkedIn, while opinion pieces get shared more often on Twitter.

Making sure that you’re researching what kind of content performs best on each platform before you start posting is of utmost importance.

Here are some of the tips that will help you optimize your content for every platform:

 

1. Create interactive social media content:

If you want your social media content to go viral and get shared by as many people as possible, you need to make it interactive and fun. This is particularly true if you’re targeting Millennials who are interacting with brands more than any other generation.

A recent survey found that 52% of Millennials have interacted with a brand through their social channels in the last month alone. That’s why creating interactive social media content should be your top-most priority.

 

2. Use Visuals, images, and videos:

A picture is worth a thousand words. Consumers are more likely to consume content that is visually appealing, and the same is true when it comes to social media content. In fact, tweets with images receive 150% more retweets than tweets without images.

 

3. Optimize your posts for mobile:

The majority of social media users are accessing their accounts via mobile devices, so it’s important to optimize your posts to be as effective on a small screen as they would be on a laptop or desktop computer.

 

4. Evoking humour and emotions:

 If you want to attract more customers to your business, it is important that you evoke their emotions through your posts. This will help them connect with your brand emotionally which will make them interested in knowing more about you and eventually buying your products or services.

 

5. User Generated Content (UGC):

User-generated content (UGC) refers to any content created by a user or fan of your brand that you can use for your marketing. UGC could be a photo, video, blog post, comment, or product review—pretty much anything you’d find online.

Social media users are constantly looking for authenticity and transparency in the brands they choose to follow. UGC is a way to leverage your loyal customers by turning them into brand advocates. By encouraging customers to share their experiences with your product or service, you can reach a wider audience and increase the trust associated with your brand.

 

6. Monitoring Development and Trends:

It is important that any business has a specialized team which should monitor the development and trends on social media platforms to know what works best for your customers.

 

7. Building strong Social Media Connections:

Responding and replying to every customer’s comment or inquiry as soon as possible in order to provide excellent customer service. This will help you build strong social media connections with consumers.